Social Media Servers Causing Climate Change
What is the ecology footprint for social media applications? 2021 Edition
Reading Fourth dimension: iv minutes
The apply of social networking-type mobile applications is increasing every year. Like the professional use of videoconferencing tools, these uses have put additional pressure on the network and the servers of these solutions.
How do the players accept the environmental impact into account in their strategy? What are the impacts of our activities on social networks? What are the most/to the lowest degree impacting solutions for the environment, network congestion and the autonomy of our smartphones?
For this written report, we chose to measure the news feed of the 10 most popular social media applications:Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, Twitch, Twitter, and Youtube. These applications are different in terms of functionality. We take called to compare them in terms of carbon impact, consumption of energy and data exchanged.
For each of its applications, measured on an S7 smartphone (Android eight), the scenario for scrolling the news feed was carried out through our Greenspector Test Runner, allowing manual tests to exist carried out over 1 minute in one-to-one. Learn more virtually the methodology and How does Greenspector assess the environmental footprint of digital service utilise.
Projected ranking in the carbon impact of social network applications newsfeed (g EqCO2)
| Application | The carbon impact of newsfeed/min | 2021 Rank | 2020 Evolution | Water Resources | Land Use |
|---|---|---|---|---|---|
| Youtube | 0.46 gEqCO2/min | one | = | 0.08 Liters | 0.92 k² |
| Twitch | 0.55 gEqCO2/min | two | +3 | 0.09 Liters | 1.01 g² |
| 0.60 gEqCO2/min | 3 | +1 | 0.10 Liters | 1.14 g² | |
| 0.71 gEqCO2/min | 4 | -ane | 0.10 Liters | i.00 m² | |
| 0.79 gEqCO2/min | 5 | -3 | 0.12 Liters | 1.38 grand² | |
| Snapchat | 0.87 gEqCO2/min | 6 | +1 | 0.12 Liters | 1.29 m² |
| 1.05 gEqCO2/min | 7 | -1 | 0.12 Liters | one.03 m² | |
| 1.30 gEqCO2/min | 8 | = | 0.15 Liters | 1.25 m² | |
| ii.48 gEqCO2/min | nine | = | 0.23 Liters | ane.35 thou² | |
| TikTok | 2.63 gEqCO2/min | 10 | = | 0.27 Liters | 1.88 m² |
According to the Global Web Index July 2021, we spend an average of 2 hours and 24 minutes on social networks, i.e. +2 minutes compared to 2019. If we project the average carbon impact of the ten applications measured (1.15 gEqCO2) out of lx seconds to the average time spent per user, we obtain for one user/day: 165.6 gEqCO2. Information technology is the equivalent of 1.four km in a lite vehicle. It besides corresponds to threescore kgEqCO2 per user per year, or the equivalent of 535 km travelled in an average calorie-free vehicle in France. It is equivalent to 1% of the carbon impact of a French (vii Tons).
In May 2021, the number of active users of social networks stood at 4.33 billion (55.i% of the globe population), or + 35% compared to 2019. 99% access social networks on a mobile device. 80% of the time (ii hours and 24 minutes) on social networks is spent on a mobile device. If we project our carbon/user impact to these information, we obtain 262 meg Tons EqCO2 per year for the 4.33 billion mobile users, i.e. the equivalent of 0.61% of the EqCO2 impacts in the world in 2019 and more than half of France'south carbon emissions (56%).
Free energy consumption of social media applications newsfeed (mAh)
| Application | Energy Consumption of newsfeed/min | 2021 Rank | 2020 Evolution |
|---|---|---|---|
| Youtube | eight.58 mAh | 1 | = |
| eight.9 mAh | 2 | +v | |
| 8.92 mAh | 3 | -1 | |
| Twitch | 9.05 mAh | 4 | -1 |
| x.28 mAh | 5 | +one | |
| 10.83 mAh | 6 | +2 | |
| eleven.04 mAh | seven | -four | |
| Snapchat | 11.48 mAh | 8 | +2 |
| 12.36 mAh | nine | -five | |
| TikTok | fifteen.81 mAh | ten | -1 |
When information technology comes to energy consumption, the news feeds for Snapchat, Facebook and TikTok apps are the worst performers. Skilful students on the energy side are Youtube, Instagram and LinkedIn. The TikTok news feed here consumes 1.8 times more ability than Youtube's.
The boilerplate established for energy consumption is ten.73 mAh or + 1.2% compared to our 2020 ranking.
Data exchanged from social network applications newsfeed (MB)
| Application | Exchanged Information on newsfeed/min | 2021 Rank | 2020 Evolution |
|---|---|---|---|
| Youtube | 3.09 MB | 1 | = |
| 6.28 MB | 2 | +2 | |
| Twitch | 6.87 MB | 3 | +ii |
| 11.15 MB | four | -two | |
| xv.34 MB | five | -2 | |
| Snapchat | 17.26 MB | half dozen | +one |
| 32.46 MB | seven | -1 | |
| 40.65 MB | 8 | = | |
| TikTok | 96.23 MB | 9 | +1 |
| 100 MB | ten | -1 |
In terms of the exchanged data, the bad guys are the news feeds of the Reddit, TikTok and Pinterest apps. The adept students in terms of data exchanged are Youtube, Twitter and Twitch. Reddit consumes 32 times more data than the Youtube app.
The average established for the information exchanged is 32.93 MB for this use, or 71% more compared to the 2020 edition. Merely 3 applications are in a higher place this threshold. Watch out for your data plans! Projection in 1 month, yous volition have consumed 142 Go!
Taking into business relationship the average time spent on the social networks according to the Visionary Marketing blog: if you only use Tik Tok (upward to 52 minutes per projected day), y'all will consume nearly 149 GB per month. While Instagram (up to 53 minutes per mean solar day) volition brand y'all consume 51 GB! Are y'all more into Facebook? It will make you consume nearly 19 GB (up to 58 minutes per twenty-four hour period) per calendar month.
Kimberley DERUDDER has been digital marketing manager at Greenspector for more than than 5 years. Kimberley graduated with a master's degree in Marketing – Communication and specialized in Inbound Marketing after her first 2 years at Greenspector. Today in charge of the blitheness of the marketing, social media and lead generation strategy, she also takes intendance of app comparisons and battles.
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